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Author: Michael Siegel
Publisher: Jones & Bartlett Publishers
Total Pages: 608
Marketing. Social. Change—. A. Challenge. for. the. Public. Health. Practitioner. Public health aims to satisfy the human need for health by facilitating a se- ries of individual and societal exchange processes.Author: R. Craig Lefebvre
Publisher: John Wiley & Sons
Total Pages: 592
New media casesinCases inPublic Health Communication& Marketing: The promise and potential. Cases in Public Health Communication ... Marketing socialchange: Changing behavior to promote health, social development, and the environment.Author: Alan R. Andreasen
Publisher: SAGE
Total Pages: 264
EXT Most observers and many practitioners see social marketing as a downstream approach to influencing people with ... the traditional social marketing model to new markets in order to influence more rapid and sustainable social change ...Author: Rob Donovan
Publisher: Cambridge University Press
Total Pages:
Marketing and Public Policy Conference Proceedings. Chicago, IL: American Marketing Association, vol. 4. ... Marketing Social Change: Changing Behavior to Promote Health, Social Development, and the Environment.Author: Linda Brennan
Publisher: Edward Elgar Publishing
Total Pages: 448
Andreasen, A.R. (1994), 'Social marketing: its definition and domain', Journal of Public Policy & Marketing, 13(1), 108–14. Andreasen, A.R. (1995), Marketing Social Change: Changing Behavior to Promote Health, Social Development, ...Author: Elissa A. Resnick
Publisher: Jones & Bartlett Publishers
Total Pages: 382
Marketing Public Health: Strategies to Promote Social Change, Third Edition is designed to help students and practitioners of public health understand basic marketing principles and strategically apply these principles in planning, ...Author: Kate Fitch
Publisher: Routledge
Total Pages: 146
An alternative forecasting resource is public relations media, such as Public Relations Today, which offers a series of insights into various developments such as content marketing, email marketing, social media trends and diverse case ...Author: Arvind Singhal
Publisher: Routledge
Total Pages: 320
Borrowingfromthe conceptsofcommercial marketing, social marketing directsits efforts towardsthe hardesttoreach and least affluent groups, thus helping to narrowthe knowledge gap abouta particulartopic,so thatthose with initially higher ...Author: Jeff French
Publisher: SAGE Publications Limited
Total Pages: 568
Adopting an international approach and offering a broader context, this second edition of Strategic Social Marketing presents social marketing principles in a strategic, critical and reflexive way, illustrating the value of applying ...Author: Geoffrey Elliott
Publisher: Bloomsbury Publishing
Total Pages: 336
Although we say it is a marketing discipline, it is also many other things. This is precisely what makes it a potent method for healthy social change, but before going any further I will try and define what it is.