More Books:

Loyalty Programs Gone Wrong – Ten Common Mistakes to Avoid
Language: en
Pages:
Authors: Forte Consultancy Group
Categories:
Type: BOOK - Published: - Publisher: Forte Consultancy

While it’s not rocket science, designing an effective loyalty program is much harder than it appears. Even the most lauded companies have deficiencies in thei
Effective Loyalty Programs - Keeping Costs Under Control
Language: en
Pages:
Authors: Forte Consultancy Group
Categories:
Type: BOOK - Published: - Publisher: Forte Consultancy

The third in a series around features of successful loyalty programs that have helped certain companies stand out from the rest, with program offerings that are
Small Business Loyalty Programs - Giving Back to the Oft-Ignored SME Segment
Language: en
Pages:
Authors: Forte Consultancy Group
Categories:
Type: BOOK - Published: - Publisher: Forte Consultancy

For too long, the SME segment has been underserved, with companies doing little to cater to the needs of this extremely important and valuable group of customer
Mileage Pro The Insider's Guide to Frequent Flyer Programs
Language: en
Pages: 204
Authors: Tim Winship
Categories: Advertising
Type: BOOK - Published: 2005 - Publisher: Kathy Marr

International Encyclopedia of Hospitality Management
Language: en
Pages: 712
Authors: Abraham Pizam
Categories: Business & Economics
Type: BOOK - Published: 2010 - Publisher: Butterworth-Heinemann

The International Encyclopedia of Hospitality Management is the definitive reference work for any individual studying or working in the hospitality industry. Th
Fair Value Accounting Fraud
Language: en
Pages: 272
Authors: Gerard M. Zack
Categories: Business & Economics
Type: BOOK - Published: 2009-07-23 - Publisher: John Wiley & Sons

Essential guidance on the new fair value rules for accounting managers, auditors, and fraud investigators Fair Value accounting is emerging as the next prime op
Relationship Marketing
Language: en
Pages: 462
Authors: Thorsten Hennig-Thurau
Categories: Business & Economics
Type: BOOK - Published: 2013-06-29 - Publisher: Springer Science & Business Media

Relationship Marketing provides a comprehensive overview of the fundamentals and important recent developments in this fast-growing field. "This book makes a la
Customer Loyalty Programmes and Clubs
Language: en
Pages: 224
Authors: Stephan A. Butscher
Categories: Business & Economics
Type: BOOK - Published: 2017-05-15 - Publisher: Routledge

In every industry, and any company, customer loyalty marketing is an important pillar of corporate strategy. This second edition of Customer Loyalty Programmes
Customer Loyalty Program - Tourist Destination and Bonus Card System
Language: en
Pages: 126
Authors: Timo K Hnle
Categories:
Type: BOOK - Published: 2007 - Publisher: GRIN Verlag

Bachelor Thesis from the year 2004 in the subject Tourism, grade: 1,0 (A), Stralsund University of Applied Sciences, 56 entries in the bibliography, language: E
Loyalty Management
Language: en
Pages: 258
Authors: Cristina Ziliani
Categories: Business & Economics
Type: BOOK - Published: 2019-10-08 - Publisher: Routledge

In this insightful new text, Cristina Ziliani and Marco Ieva trace the evolution of thinking and practice in loyalty management. From trading stamps to Amazon P