More Books:

Marketing Public Health: Strategies to Promote Social Change
Language: en
Pages: 608
Authors: Michael Siegel
Categories: Medical
Type: BOOK - Published: 2008-07-07 - Publisher: Jones & Bartlett Publishers

Marketing Public Health: Strategies to Promote Social Change was designed to help public health practitioners understand basic marketing principles and strategi
Social Marketing and Social Change
Language: en
Pages: 592
Authors: R. Craig Lefebvre
Categories: Medical
Type: BOOK - Published: 2013-01-18 - Publisher: John Wiley & Sons

How can we facilitate more effective, efficient, equitable andsustainable solutions to the problems that confound our communitiesand world? Social marketing gur
Social Marketing in the 21st Century
Language: en
Pages: 264
Authors: Alan R. Andreasen
Categories: Business & Economics
Type: BOOK - Published: 2006 - Publisher: SAGE

This text is well-grounded in scholarship, synthesizes a number of streams of thought, and then proposes thought-provoking applications for an existing approach
Marketing Public Health
Language: en
Pages: 382
Authors: Elissa A. Resnick
Categories: Education
Type: BOOK - Published: 2012-07-09 - Publisher: Jones & Bartlett Publishers

Marketing Public Health: Strategies to Promote Social Change, Second Edition is designed to help students and practitioners of public health understand basic ma
Principles and Practice of Social Marketing
Language: en
Pages:
Authors: Rob Donovan
Categories: Business & Economics
Type: BOOK - Published: 2010-10-28 - Publisher: Cambridge University Press

This fully updated edition combines the latest research with real-life examples of social marketing campaigns the world over to help you learn how to apply the
Popular Culture and Social Change
Language: en
Pages: 146
Authors: Kate Fitch
Categories: Business & Economics
Type: BOOK - Published: 2020-10-29 - Publisher: Routledge

Popular Culture and Social Change: The Hidden Work of Public Relations argues the complicated and contradictory relationship between public relations, popular c
The Handbook of Persuasion and Social Marketing [3 volumes]
Language: en
Pages: 1009
Authors: David W. Stewart
Categories: Business & Economics
Type: BOOK - Published: 2014-12-17 - Publisher: ABC-CLIO

This timely set traces the evolution of social marketing from its deep roots in psychology, religion, and politics to its current role as an influencer of socie
Entertainment-Education and Social Change
Language: en
Pages: 320
Authors: Arvind Singhal
Categories: Language Arts & Disciplines
Type: BOOK - Published: 2003-12-08 - Publisher: Routledge

Entertainment-Education and Social Change introduces readers to entertainment-education (E-E) literature from multiple perspectives. This distinctive collection
Education and Social Change
Language: en
Pages: 336
Authors: Geoffrey Elliott
Categories: Education
Type: BOOK - Published: 2013-02-14 - Publisher: Bloomsbury Publishing

A timely consideration with an increased awareness of global issues and the role education can play in helping to resolve these concerns.
The Promise of Social Marketing
Language: en
Pages: 164
Authors: Chahid Fourali
Categories: Business & Economics
Type: BOOK - Published: 2016-07-15 - Publisher: Routledge

Social marketing is an exciting new field of study that promises much to help alleviate many dilemmas of the human condition. It may be associated with any soci