Quantitative Research Methods in Consumer Psychology

Quantitative Research Methods in Consumer Psychology

Quantitative consumer research has long been the backbone of consumer psychology producing insights with peerless validity and reliability. This new book addresses a broad range of approaches to consumer psychology research along with developments in quantitative consumer research. Experts in their respective fields offer a perspective into this rapidly changing discipline of quantitative consumer research. The book focuses on new techniques as well as adaptations of traditional approaches and addresses ethics that relate to contemporary research approaches. The text is appropriate for use with university students at all academic levels. Each chapter provides both a theoretical grounding in its topic area and offers applied examples of the use of the approach in consumer settings. Exercises are provided at the end of each chapter to test student learning. Topics covered are quantitative research techniques, measurement theory and psychological scaling, mapping sentences for planning and managing research, using qualitative research to elucidate quantitative research findings, big data and its visualization, extracting insights from online data, modeling the consumer, social media and digital market analysis, connectionist modeling of consumer choice, market sensing and marketing research, preparing data for analysis;, and ethics. The book may be used on its own as a textbook and may also be used as a supplementary text in quantitative research courses.

Download Now

Author
Publisher Taylor & Francis
Release Date
ISBN 1317280415
Pages 414 pages
Rating 4/5 (15 users)

More Books:

Quantitative Research Methods in Consumer Psychology
Language: en
Pages: 414
Authors: Paul Hackett
Categories: Psychology
Type: BOOK - Published: 2018-12-07 - Publisher: Taylor & Francis

Quantitative consumer research has long been the backbone of consumer psychology producing insights with peerless validity and reliability. This new book addres
Handbook of Research Methods in Consumer Psychology
Language: en
Pages: 528
Authors: Frank R. Kardes
Categories: Psychology
Type: BOOK - Published: 2019-04-15 - Publisher: Routledge

What impact can various research methods have on consumer psychology? How can they help us understand the workings of the consumer mind? And how can the field o
Qualitative Research Methods in Consumer Psychology
Language: en
Pages: 352
Authors: Paul Hackett
Categories: Psychology
Type: BOOK - Published: 2015-08-20 - Publisher: Psychology Press

While consumer research is founded on traditional quantitative approaches, the insight produced through qualitative research methods within consumer settings ha
The Implications of Consumer Behavior for Marketing A Case Study of Social Class at Sainsbury
Language: en
Pages: 68
Authors: Alex Cole
Categories: Business & Economics
Type: BOOK - Published: 2014-04-24 - Publisher: Anchor Academic Publishing (aap_verlag)

This particular research is aimed at finding the marketing implication of influence of social class on consumer behavior for Sainsbury. Social classes differ in
Consumer Behavior in Travel and Tourism
Language: en
Pages: 556
Authors: Kaye Sung Chon
Categories: Business & Economics
Type: BOOK - Published: 2012-10-12 - Publisher: Routledge

Containing original and previously unpublished theoretical and empirical studies, Consumer Behavior in Travel and Tourism will give professionals, professors, a
Handbook of Qualitative Research Methods in Marketing
Language: en
Pages: 608
Authors: Russell W. Belk
Categories: Business & Economics
Type: BOOK - Published: 2007 - Publisher: Edward Elgar Publishing

A rare and much needed compilation of some thought-provoking papers in the area of qualitative research in marketing, this book is a must have for anyone pursui
Consumer Psychology
Language: en
Pages: 258
Authors: Jansson-Boyd
Categories: Psychology
Type: BOOK - Published: 2010-01-01 - Publisher: McGraw-Hill Education (UK)

Psychology is central to an effective understanding of consumption behaviours. The aim of this book is to provide an overall understanding for why people consum
Handbook of Ethnography in Healthcare Research
Language: en
Pages: 556
Authors: Paul M. W. Hackett
Categories: Psychology
Type: BOOK - Published: 2020-12-02 - Publisher: Routledge

This handbook provides an up-to-date reference point for ethnography in healthcare research. Taking a multi-disciplinary approach, the chapters offer a holistic
Declarative Mapping Sentences in Qualitative Research
Language: en
Pages: 136
Authors: Paul M. W. Hackett
Categories: Psychology
Type: BOOK - Published: 2020-10-02 - Publisher: Routledge

In this book, Hackett introduces the traditional usage of the mapping sentence within quantitative research, reviews its philosophical underpinnings, and propos
Applied Consumer Psychology' 2005 Ed.
Language: en
Pages:
Authors:
Categories:
Type: BOOK - Published: - Publisher: Rex Bookstore, Inc.